Apocastock is an upcoming music festival scheduled to take place no Labour Day weekend, on Mission Island in Thunder Bay, Ontario, Canada. Billed as “the most enlightening way to spend the last days of your life,” the festival was created in response to Rajiv Montgomery Noah’s prediction that the world will end on Labour Day. The festival’s name is a portmanteau of “apocalypse” and “Woodstock.”

Background

Apocastock was announced in August 2024, shortly after Rajiv Montgomery Noah launched a global countdown to what he claimed would be the end of the world on Labour Day. The festival was conceived by Thunder Bay event producers Boreal Events Co. and Northland Sound & Stage as both a creative response to Noah’s predictions and as a way to capitalize on the growing cultural phenomenon surrounding the “end of the world” narrative.

According to festival organizers, Apocastock is designed to be “a gentler Woodstock” emphasizing indie music, folk performances, and spiritual workshops. The event was initially planned as a small gathering featuring local bands but quickly expanded after gaining significant attention on social media when several influencers tagged the event in posts featuring the Times Square countdown clock to “The End of the World as We Know It.”

Venue and Layout

The festival will take place on Mission Island, a small island located in the Thunder Bay harbour on Lake Superior. The venue offers views of the Sleeping Giant, one of Lake Superior’s most famous natural landmarks.

Apocastock features three performance areas:

• Sleeping Giant Waterstage: The main stage built on a platform extending into Lake Superior, featuring headlining acts

• Boardwalk Stand: An acoustic stage located along the Mission Marsh Boardwalk

• Tree Stand: A second acoustic stage nestled in a wooded area of the island

In addition to these daytime venues, the festival will host late-night dance events on Friday and Saturday nights at the abandoned Port Arthur Lumber Mill, featuring electronic music headliner DJ Young Yaper.

The festival also includes a designated area for forest bathing and spiritual workshops.

Logistics

Apocastock has a limited capacity of 7,000 attendees. According to the official website, the festival operates with significant environmental considerations:

• No showers or vehicles on site

• Only biodegradable soap permitted for bathing in the lake

• Attendees park on the mainland and are transported to the island by shuttle buses

• Limited tent camping available on site

• No electrical hookups or generators permitted (solar panels are allowed)

Lineup

Headliners (Sleeping Giant Waterstage)

• The Maiden Cities

• Alias Grace

• Pocket Rochelle

Boardwalk Stand

• Forcible

• The Pulp Terminator

• Boathouse Robot

• Superego

• Merry Basin

• Evergreen Assembly

Tree Stand

• The Cartel Visa

• Penniless Temple

• Blue Shearing

• Oh Credit

• Anotherdown

• Cash on Delivery

Buskers

Ollie Buchanan, Lana Henry, Ella Levy, Marcel March, Gloria Parker, Alek Pratt, Traci Roach, Tommy Weiss

VIP Experience

Apocastock offers a VIP ticket package that includes special access to performances and an exclusive post-festival shuttle to Rajiv Montgomery Noah’s Eden facility (often called “Noah’s Ark”) to witness the countdown on Labour Day. This marketing tie-in has generated controversy but significantly boosted premium ticket sales.

Reception and Ticket Sales

Within a month of announcement, approximately 80% of available tickets had been sold, demonstrating the strong public interest in the event. Critics have noted that the festival seems to be successfully blending music appreciation with the cultural conversation around Noah’s end-of-world predictions.

Several media outlets have compared Apocastock to other “end of times” gatherings throughout history, though festival organizers maintain that the event is primarily focused on music and community rather than apocalyptic beliefs.